BY DAY is a full-service architecture and interior design studio specializing in custom residential, commercial, and hospitality projects in Baton Rouge and surrounding areas. Minmoo created a warm, relaxed, and professional branding system that included the creation of a statement portfolio presentation folder to leave a lasting impression on potential clients. Deep, saturated colors were used to give a fresh perspective on architectural branding and to balance a clean, minimalist logo. A sundial is featured as a submark to play on the brand’s name, with blind embossing used throughout print collateral for its crisp, bold impact. The founder’s middle name is Day, and so we wanted to play on his name and incorporate the architectural profession. As a result, the brand’s name has two meanings: “I am an architect by day,” and “Who designed this building? It’s By Day.”
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