Glasskin is an active skincare studio specializing in skin workouts, high-tech facials, and clean ingredients. They came to Minmoo looking for branding that felt fresh, feminine, sophisticated, and playful, while also evoking dewiness. To meet this challenge, we incorporated holographic, ombre textures that echo refracted glass and add a hint of playfulness to the clean, bold type utilized in the logo. Conceptual brand imagery emphasizes dewy, glowing skin while also utilizing products sold in-store.The website design highlights both the products and skincare services available in-store, and an iconographic system helps communicate the tools and technologies utilized during Glasskin’s services. To elevate the term “skin workout,” Minmoo created the tagline “active skincare.”
Credits
