MARSE is a New Orleans-based specialty design company offering textiles and products for interiors. MARSE wanted a minimalist brand identity rooted in the aesthetic resonance between her native Francophone Louisiana and France. The MARSE logo brings a clean, organic element that allows the focus to fall on her illustrative style. To create a soft, yet bold statement, Minmoo utilized blind emboss throughout print collateral for its tactile and minimalist nature. Conceptual brand imagery for the launch of The November Collection, inspired by an autumn spent on the Left Bank, included creative direction, styling, and photography reflective of the designer’s vision, with a goal of using shadows, color, and shapes to find a visual balance between the old and modern world.