Sucré is reviving a beloved New Orleans classic, transformed as a destination dessert and coffee boutique, with a refined, modern aesthetic to ensure its success for decades to come. The owners approached us to refresh and rebrand the neighborhood classic that would exude sophistication, and a warmth that would draw everyone from families, to in-the-know tourists, to locals on a romantic date night . Our goal for the branding system was to meld the stylishness of a Parisian Art Deco brasserie with a hip, relaxed ambience. Luxurious detailing, a delectable color palette and whimsical illustrations were some of the design solutions that were used to create the updated packaging. We wanted to maintain the appeal to the previous loyal customers, and grab the attention of tourists and passerby’s .
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